The Museum of Modern Ceramic Art, Gifu, located within the Ceramics Park Mino industrial and cultural complex, a facility that highlights ceramic items of which Gifu is justifiably proud. The museum building, designed by Arata Isozaki, harmonizes with its natural surroundings and gives visitors a feeling of being close to nature. Focused on the theme of modern ceramic arts, the museum collects modern and contemporary ceramic works from within Japan and around the world. The museum's goal is to hold a variety of exhibitions in future. In order to promote a new culture of ceramics, the museum also plans to collect and exhibit utilitarian ceramics, an area overlooked by most other museums, as well as industrial ceramics from the realm of modern design.